NEW NPDP TEST BRAINDUMPS | EXAM NPDP QUESTION

New NPDP Test Braindumps | Exam NPDP Question

New NPDP Test Braindumps | Exam NPDP Question

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PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q78-Q83):

NEW QUESTION # 78
Which of the following are advantages of customer visits?
I. Helps the new product development team to understand customers better II. Face-to-face communication provides more than a phone interview III. Customer visits are one of the best ways of developing a customer viewpoint in team members who usually don't have much customer contact IV. There is a potential for interviewer bias

  • A. II, III, IV
  • B. I, II, III
  • C. I, II, IV
  • D. I, II, III, IV

Answer: B

Explanation:
Customer visits have several advantages:
I. Helps the new product development team to understand customers better: Direct interaction with customers allows the team to gain deep insights into customer needs, preferences, and pain points.
II. Face-to-face communication provides more than a phone interview: In-person meetings facilitate richer communication, including non-verbal cues and a deeper understanding of customer context.
III. Customer visits are one of the best ways of developing a customer viewpoint in team members who usually don't have much customer contact: It immerses team members in the customer's environment, fostering empathy and a customer-centric mindset.
While interviewer bias (IV) is a potential disadvantage, it does not count as an advantage of customer visits.
References: Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.


NEW QUESTION # 79
Which of the following is a type of test market?

  • A. Pseudo sale
  • B. Both of the above
  • C. Mini-market
  • D. None of the above

Answer: B

Explanation:
A test market involves experimenting with a product in a real-world setting to gauge its potential success before a full-scale launch. Different types of test markets include:
A. Pseudo sale: This involves presenting the product to potential customers in a simulated sales environment to gather feedback without an actual sale taking place. B. Mini-market: This involves launching the product in a limited, controlled market area to test its performance in a real-world setting but on a smaller scale.
Both of these approaches are valid methods for testing a new product.
References:
Kotler, P., & Keller, K. L. (2015). Marketing Management. Pearson.
McDaniel, C., & Gates, R. (2013). Marketing Research. Wiley.


NEW QUESTION # 80
What type of assesment helps a team achieve increased communication during the work of the project?

  • A. Personality assesment, like the Myers-Briggs Type Indicator
  • B. Work style assesment, like DiSC
  • C. Project portfolio management assesment
  • D. Functional resource assesment as used in creating the project budget

Answer: A

Explanation:
Personality assessments, such as the Myers-Briggs Type Indicator (MBTI), help team members understand each other's communication styles, strengths, and preferences. This understanding fosters better communication and collaboration within the team by allowing members to appreciate and leverage diverse perspectives and working styles. Reference: Myers, I.B., & Myers, P.B. (1995). Gifts Differing:
Understanding Personality Type. Davies-Black Publishing.


NEW QUESTION # 81
Which of the following are advantages of surveys?
I. There are excellent statistical tools available for analyzing survey data II. Surveys can detect differences between groups III. Surveys can detect trends over time IV. Surveys can be used to test hypotheses

  • A. I, II, III, IV
  • B. I, II, III
  • C. II, III, IV
  • D. I, II, IV

Answer: A

Explanation:
Surveys are a popular and effective research method for collecting data from a sample of respondents. They offer several advantages, including:
I. Excellent statistical tools for analysis: There are many advanced statistical methods available for analyzing survey data, allowing researchers to derive meaningful insights from the responses. II. Detection of differences between groups: Surveys can compare responses across different segments of the population, identifying significant differences and patterns. III. Detection of trends over time: Longitudinal surveys can track changes and trends in responses over time, providing valuable insights into how opinions and behaviors evolve. IV. Testing hypotheses: Surveys can be designed to test specific hypotheses, providing data to support or refute assumptions and theories.
Therefore, the correct answer is A: I, II, III, IV.
References:
Malhotra, N. K. (2015). Marketing Research: An Applied Orientation. Pearson.
Burns, A. C., & Bush, R. F. (2014). Marketing Research. Pearson.


NEW QUESTION # 82
In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?

  • A. Focus on speed to market and have the fastest cycle times in their industry
  • B. Drive new product development through a well-thought out strategy
  • C. Use financials to make all new product development decisions
  • D. Make organizational changes at least once every two years

Answer: B

Explanation:
The 1997 PDMA study on best practices in product development highlighted that organizations achieving significant sales from new products had a well-thought-out strategy driving their new product development.
These organizations focus on strategic alignment, ensuring that new products fit within the broader business goals and market opportunities. This strategic approach leads to more effective and successful product launches, unlike a sole focus on speed to market or frequent organizational changes, which can result in misalignment and inefficiency. References: Griffin, A. (1997). PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices. Journal of Product Innovation Management.


NEW QUESTION # 83
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